Dusit accelerates ASAI brand expansion in Thailand, signs lifestyle hotels in Hat Yai and Phuket
ASAI Hat Yai (116 rooms) opens in 2027 and ASAI Patong Phuket (about 85 rooms) opens in 2028, building on a portfolio of 50 hotels across 19 countries
By Dusit International · Thursday, July 9, 2026 · 2 min read
Key point — Dusit International signed management deals for ASAI Hat Yai (116 rooms, 2027) and ASAI Patong Phuket (~85 rooms, 2028), adding to its lifestyle-brand pipeline in southern Thailand.
Why it matters — ASAI targets modern travelers wanting both value and genuine local experience, expanding across multiple ASEAN countries simultaneously.
Context — Dusit Group operates 50 hotels across 19 countries, with more than 50 others in development.
Source: Dusit International
