HONOR Alpha Store opens — the world's first AI flagship store, at The Mall Bangkapi
HONOR opens HONOR Alpha Store at The Mall Lifestore Bangkapi on July 24, 2026, which it describes as the brand's first AI-format flagship store in any overseas market
By Techhaus Thailand · Friday, July 24, 2026 · 2 min read
Key point — HONOR is piloting AI-first retail in Bangkapi, with its Thai distribution partner.
Why it matters — The regional executive's confirmation that Thailand is the top strategic market signals continued investment.
Store format — Consolidates every service into one location, cutting down fragmented after-sales steps.
Source: Techhaus Thailand
