When the movie theater moves into your home: Sony launches BRAVIA True RGB, the most accurate color technology in Sony TV history
Sony Thailand unveils its 2026 TV lineup led by BRAVIA 9 II and BRAVIA 7 II, the brand's first models with True RGB LED technology, alongside a new BRAVIA Theatre audio lineup
By Techhaus Thailand · Friday, July 24, 2026 · 2 min read
Key point — Sony is pushing True RGB LED as its main differentiator for 2026 TVs.
Why it matters — High-end TV competition is shifting weight back toward color accuracy over brightness or screen size.
Ecosystem — Launching matching sound systems alongside reinforces the complete home-theater image.
Source: Techhaus Thailand
