COM7 launches 7CLUB+, overhauling its membership system — moving beyond 'points' to personalized perks

Com7's new loyalty program connects customers across the full tech lifecycle, from purchase to repair, accessories, trade-ins and upgrades, all via LINE

By Techhaus Thailand · Friday, September 4, 2026 · 2 min read

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COM7 launches 7CLUB+, overhauling its membership system — moving beyond 'points' to personalized perks

Key point — Com7 Plc (COM7) launched 7CLUB+, a membership program built as an ecosystem connecting customers from purchase through upgrade, via LINE @7clubplus.

Why it matters — The company explicitly states that a points system alone no longer satisfies newer customers, so it's shifting to benefits based on each person's usage life stage.

Significance — IT retailers that primarily sell devices are working to build recurring revenue from after-sales service and repeat purchases.

Source: Techhaus Thailand

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