Sony Thailand launches the noise-cancelling WH-CH730N at 5,490 baht and the WH-CH530 at 2,190 baht, targeting Gen Z
On sale from Sept 17, with up to 50 and 55 hours of battery life respectively, available in 5-6 colors, with an added 3-month warranty
By Techhaus Thailand · Thursday, September 17, 2026 · 2 min read
Key point — Sony Thailand launched the WH-CH730N (5,490 baht, noise cancelling, 50-hr battery) and WH-CH530 (2,190 baht, 55-hr battery) from September 17.
Why it matters — Sony is leading with design and color to attract younger buyers, not specs alone, with two price tiers letting buyers enter from as low as 2,000 baht, while 50-55 hours of battery is a tangible selling number.
Worth watching — Response from the Gen Z segment, and competition from other brands' budget headphones.
Source: Techhaus Thailand
