Apple reportedly developing a screenless health band to rival Whoop, using Apple Watch sensors without a display
Bloomberg reports Tim Cook and Eddy Cue are personally pushing the project, with a launch not expected before 2028 as AI glasses and camera-equipped AirPods take priority
By Techhaus Thailand · Saturday, September 26, 2026 · 1 min read
Key point — Bloomberg reports Apple is developing a screenless health-tracking wristband prototype, similar to Whoop, championed personally by Tim Cook and Eddy Cue, expected no earlier than 2028.
Why it matters — The screenless tracker market, led by Whoop and Oura Ring, is growing among people who don't want to wear a full smartwatch. Apple's interest in this market suggests the Apple Watch alone may not cover every health-conscious user segment.
Worth watching — Whether this project gets greenlit for production, and how it would be priced against Whoop's monthly subscription model.
Source: Techhaus Thailand
