Dusit Thani Group launches the Dusit Collection brand in Japan with a lakeside resort at Lake Toya, Hokkaido
WE Hotel Toya, designed by Kengo Kuma, has 55 lakeside rooms plus three two-story villas, every room with a private onsen; opens July 1, 2026
By Dusit International · Tuesday, June 30, 2026 · 2 min read
Key point — Dusit Thani Group opened WE Hotel Toya under its Dusit Collection brand on Lake Toya, Hokkaido, July 1, 2026 — the group's first hotel in Hokkaido.
Why it matters — Dusit is positioning Japan as a strategic market after its earlier Kyoto venture. Using Kengo Kuma for design while adding a Thai noodle restaurant inside the resort blends Thai identity with the local setting.
Details — 55 rooms + 3 villas, private onsen in every room · 4 restaurants · 20% launch discount through Sept 30, 2026.
Source: Dusit International
