Booking.com reveals 10 travel trends for 2026, finds Thai travelers prioritizing self-expression

Booking.com released its 2026 Travel Predictions survey, marking its 10th anniversary edition, finding that travelers are increasingly choosing trips tailored to individual needs rather than a single plan shared by a whole group.

Trends identified include 'compatibility test' trips with travel companions, a search for unconventional destinations, and choosing vacation stays equipped with modern technology.