Fujifilm launches instax Pal 2, a tiny 10-megapixel camera with 30 effects, priced at 5,690 baht, on sale Sept 29

Key point — Fujifilm launched the instax Pal 2 (5,690 baht, on sale Sept 29) with a 10-megapixel sensor, 100-photo storage, 30 effects, alongside the instax Link WIDE 2 (6,090 baht).

Why it matters — An affordable camera that sends images directly to printers and hybrid cameras in the same family locks customers into the instax ecosystem, and choosing effects via an app creates an experience distinct from a smartphone.

Worth watching — The Touch & Try activity at 16 stores, and sales after the September 29 launch.